Affinity Suite

The Affinity Suite is a versatile, high-performing space ideal for sports events that demand flexibility, flow and focus. Perfect for exhibitor zones, accreditation, media briefings, strategy sessions or sponsor lounges, the room adapts easily to the fast-moving needs of sporting organisers and rights holders.

Based at Eastside Rooms in Birmingham, the Affinity Suite sits within a venue trusted to deliver complex, multi-stream sports events with precision. Strong technical capability, excellent connectivity and close proximity to larger plenary and exhibition spaces make it an efficient hub within the wider event footprint. Supported by an experienced in-house team, organisers can be confident everything runs smoothly, even when the pressure is on.

Designed to perform as well as the events it hosts, the Affinity Suite offers a professional, modern environment where teams, partners and stakeholders can connect and deliver results.