The Eastside Rooms and Aloft Birmingham Eastside
Located in the heart of Birmingham’s Knowledge Quarter, Eastside Rooms and Aloft Birmingham Eastside offer a seamless, future facing destination for sports business and major events.
Eastside Rooms is Birmingham’s newest purposebuilt conference and events venue, designed to host everything from high profile congresses and exhibitions to AGMs, award ceremonies and large-scale sporting conferences. With 23 flexible meeting spaces, cutting-edge AV, strong sustainability credentials and a central location minutes from major transport links, Eastside Rooms delivers the scale, reassurance and professionalism expected by international organisers, without the rigidity of traditional convention centres. Our experienced team works as an extension of yours, bringing flexibility, creativity and calm confidence to every event.
Directly connected, Aloft Birmingham Eastside provides a bold, design-led stay for delegates, teams and organisers alike. Part of Marriott Bonvoy, the hotel features tech-forward bedrooms, vibrant social spaces and a relaxed, modern approach to hospitality. Aloft is ideal for groups who value connectivity, comfort and personality, whether that’s event attendees, production crews or sports professionals on the move.
Together, Eastside Rooms and Aloft Birmingham Eastside create a truly integrated event campus, combining serious event capability with stylish accommodation and an energetic atmosphere. It’s a pairing designed for organisers who want things to run flawlessly, while still feeling fresh, human and forward-thinking.
Eastside Rooms is Birmingham’s newest purposebuilt conference and events venue, designed to host everything from high profile congresses and exhibitions to AGMs, award ceremonies and large-scale sporting conferences. With 23 flexible meeting spaces, cutting-edge AV, strong sustainability credentials and a central location minutes from major transport links, Eastside Rooms delivers the scale, reassurance and professionalism expected by international organisers, without the rigidity of traditional convention centres. Our experienced team works as an extension of yours, bringing flexibility, creativity and calm confidence to every event.
Directly connected, Aloft Birmingham Eastside provides a bold, design-led stay for delegates, teams and organisers alike. Part of Marriott Bonvoy, the hotel features tech-forward bedrooms, vibrant social spaces and a relaxed, modern approach to hospitality. Aloft is ideal for groups who value connectivity, comfort and personality, whether that’s event attendees, production crews or sports professionals on the move.
Together, Eastside Rooms and Aloft Birmingham Eastside create a truly integrated event campus, combining serious event capability with stylish accommodation and an energetic atmosphere. It’s a pairing designed for organisers who want things to run flawlessly, while still feeling fresh, human and forward-thinking.
