West Midlands Growth Company

Our ambition is to be known globally as a world-class host of Major Sporting Events. Located in the beating heart of the UK, the West Midlands’ boasts a rich sporting history – this is the place where football league, lawn tennis, rugby union, and the world’s first-ever cricket world cup all began!

Today, Birmingham and the West Midlands is a leading business, cultural and major events destination that creates truly unforgettable experiences. The region has previously played host to some of the largest global sporting events including the Athletics World Championships, the Ryder Cup and Gymnastics World Cup. Not to forget the incredible sporting spectacle that was the recent Birmingham 2022 Commonwealth Games which bought over 5 million people to city and saw 1.5 billion people tuning in globally.