West Midlands Growth Company
Birmingham and the West Midlands - The beating heart of sport in the UK.
Birmingham and the West Midlands is an exceptional host of Major Sporting Events with the ambition, experience and winning mindset to enable sports to flourish.
Our love of sport is clear in every corner of the region: we’re home to knowledgeable and passionate sports fans of every generation and across almost 200 nationalities.
Well-connected at the heart of the UK and with outstanding, world-class venues, we have an incredible track record of staging spectacular, inspiring and sustainable events that drive long-lasting and transformative legacies.
The West Midlands is one of the UK’s most significant sporting regions, hosting a wide range of major events across football, cricket, athletics, badminton, netball and emerging sports such as esports and street sports. The region has some of the countries most iconic venues,l ike Villa Park, The Belfry and CBS Arena staging high-profile domestic and international competitions, including Premier League football, major cricket tournaments and elite athletics championships. The region regularly attracts global attention through events such as the All England Open Badminton Championships and has increasingly hosted world-class international tournaments, building on the legacy of the Birmingham 2022 Commonwealth Games. Alongside elite sport, the West Midlands also supports strong professional leagues, community competitions and large spectator events, reinforcing its reputation as a hub for sporting excellence, participation and major event hosting in the UK
Birmingham and the West Midlands is an exceptional host of Major Sporting Events with the ambition, experience and winning mindset to enable sports to flourish.
Our love of sport is clear in every corner of the region: we’re home to knowledgeable and passionate sports fans of every generation and across almost 200 nationalities.
Well-connected at the heart of the UK and with outstanding, world-class venues, we have an incredible track record of staging spectacular, inspiring and sustainable events that drive long-lasting and transformative legacies.
The West Midlands is one of the UK’s most significant sporting regions, hosting a wide range of major events across football, cricket, athletics, badminton, netball and emerging sports such as esports and street sports. The region has some of the countries most iconic venues,l ike Villa Park, The Belfry and CBS Arena staging high-profile domestic and international competitions, including Premier League football, major cricket tournaments and elite athletics championships. The region regularly attracts global attention through events such as the All England Open Badminton Championships and has increasingly hosted world-class international tournaments, building on the legacy of the Birmingham 2022 Commonwealth Games. Alongside elite sport, the West Midlands also supports strong professional leagues, community competitions and large spectator events, reinforcing its reputation as a hub for sporting excellence, participation and major event hosting in the UK
