Barry Flanigan is chief strategy officer at Aurora, where he leads commercial growth, digital strategy and global partnerships across major sports properties. With over 20 years’ experience across digital media, technology and content strategy, he has built and scaled audience-led businesses at the forefront of sports fan engagement, including helping grow COPA90 into a global football media brand reaching millions of fans and building the largest YouTube multichannel network outside the U.S. at Brave Bison. Earlier in his career he held senior roles at AOL Time Warner, Telegraph Media Group and News Corp, driving digital transformation and audience growth. Flanigan has led award-winning campaigns and fan marketing strategies for many leading sports organisations including FIFA, UEFA, Chelsea FC, Serie A, EA Sports, Nike and the Olympics. He is a guest lecturer at UCL and a governor at the London Screen Academy.