Charlotte Melchert is the founder of World's Sports Group, a leading marketplace managing the platforms Ahotu.com and Worldsmarathons.com. With a passion for endurance sports, she and her team at WSG are dedicated to helping athletes worldwide discover and book their next sports event. In addition to her role in the sports industry, Melchert brings a wealth of experience as a seasoned management consultant. With a diverse background, she has spearheaded numerous projects across a wide array of industries, including telecom, manufacturing, high-tech, media and retail. Her expertise lies in customer relationship management (CRM), IT, and business transformation. Combining her love for sports and tourism, Melchert is committed to driving innovation and enhancing the athlete experience in the fast-evolving landscape of endurance sports events.