Nour-Eddine Boufertala is the founder of Oben Sports and Events Consulting. He is currently the head of procurement at the England and Wales Cricket Board and provides the Football Foundation with procurement consultancy support. He has previous procurement experiences in various industries (rail, aerospace, automotive). He helps sporting organisations to become more commercially successful by negotiating the best value for money, finding efficiencies in their process and also reinforcing the ESG and EDI in their sourcing strategy.