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Case Study: Rugby World Cup

27 Jun 2023

The Rugby World Cup is one of the largest sporting events in the world and in just a few months, France will host the spectacle and the world’s best teams. From there, the event will move to Australia and a potentially promising market in the United States. Hear how organizers are planning this year’s event, how World Rugby is thinking strategically about its future hosting models, and how the federation works with hospitality providers and other suppliers to ensure the event’s ultimate success.

John Eades, Managing Director UK - DAIMANI
Bob Latham, Executive Board Member - World Rugby
Sarah Massey, Managing Director - Women's Rugby World Cup 2025
Matt Traub, Managing Editor - SportsTravel