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Global Expansion: How North American Professional Sports Have Found New Markets

27 Jun 2023

Sport is becoming truly global, and nowhere is that more evident than in professional leagues that once were confined to their local footprint but are now known worldwide. In North America, major professional sports leagues have been making an increased push in Europe and beyond to expand their reach — and their fan bases. In this session, hear from leading international executives from the National Football League and Major League Baseball on how they are positioning their leagues to a global audience and the strategies they are employing to ensure their brands are known around the world.