Attend TEAMS Europe as an events organiser and unlock the opportunity to connect with high-quality destinations, hotels and service providers, who want to do business with organisations like yours.
Unmatched benefits for event organisers
- Up to 25 personalised 1-to-1 meetings with destinations, hotels, venues and service providers ready to host your events
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Insightful educational sessions from industry leaders featuring data-driven trends and best practices in event sourcing
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Networking opportunities, including an opening celebration, drinks reception and happy hours
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Opportunities to explore top-tier sports facilities in the West Midlands & Birmingham - The Belfry, including a TEAMS Europe Cup Golf Tournament on the Brabazon Course, and activations at Villa Park, one of the oldest and most famous venues in world football
Programme overview
Day 1 (Tuesday): TEAMS Europe Cup Golf Tournament, Reverse Marketplace and Opening Celebration
Day 2 (Wednesday): 1-to-1 Appointments, Education Sessions and Drinks Reception
Day 3 (Thursday): 1-to-1 Appointments, Education Sessions and Networking Breaks
What makes us unique?
This is not a mass-market trade show - it’s a focused, high-value exchange where sports business gets done, backed by the reputation and reach of Northstar Meetings Group, the global leader in events and media produced exclusively for the meetings, sports, and travel industries.
Who should attend?
To be eligible to attend TEAMS Europe as an event organiser, your organisation must plan traditional sports events, esports events, or sports-related meetings in Europe and have future un-booked events planned within the next 36 months.
Flexible attendance options
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3-day option (Tuesday–Thursday): Available for UK and overseas attendees. Includes travel, accommodation and transfers
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1-day option (Wednesday only OR Thursday only): Available for UK and overseas attendees. No travel or accommodation provided
Please note: the 1-day option is not available for Tuesday, 17 March 2026.
A complete hosted experience
Attend the full programme from Tuesday, 17 March to Thursday, 19 March and enjoy these benefits as part of your package:
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A 2-night stay in The Belfry Hotel & Resort - 4-star hotel with 22 versatile conference and event spaces*
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Ticket to the TEAMS Europe Opening Celebration
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Travel between accommodation and off-site venues during the conference days*
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Opportunity to participate in the TEAMS Europe Cup Golf Tournament on the iconic Brabazon course at The Belfry**
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Transfers from Birmingham train station and airports*
*Important: Accommodation, travel, and transfers are only provided to event organisers attending the full 3-day programme (17–19 March 2026).
**The TEAMS Europe Cup Golf Tournament is only available as an option to event organisers attending the full 3-day programme
Do you have any questions or need help understanding whether you qualify?
Reach out to Fiona Chung, Account and Buyer Manager, Sports Division, Northstar Travel Group at fchung@ntmllc.com.
Space is limited and demand is high. If you're looking for a host for your next sporting event, TEAMS Europe ‘26 is your best opportunity to meet the right people, in the right place, at the right time, so register now.
PREVIOUS ATTENDEES INCLUDE:
- AIR RACE X
- Andromeda Sports
- ATHX Games
- BLAST
- Britain Padel Tour
- Clipper Ventures
- Corporate Games Worldwide
- Crankworx
- Døds Diving League
- E1 Series
- EFS Sports Ltd
- ELO Studio
- ESL FACEIT Group
- Esports Awards
- European Athletics
- Fédération Internationale de Motocyclisme / FIM
- Field Gun Sport
- Formula E Operations Ltd
- GFNY Cycling
- International Esports Federation
- International Ice Hockey Federation
- International Jump Rope Federation
- International Road Racing
- International Slow Pitch Softball
- Ladies European Tour
- One Hundred Group Ltd
- Paddle UK
- Parkour UK
- Perfect Game Baseball
- Pitch Direct Limited
- Rangers Football Club
- SailGP
- Skateboard GB
- Super League Basketball
- The Sports Marketing Group
- TRITON World Series
- UniQ Sports
- UTS / Ultimate Tennis Showdown
- Volleyball World
- World Athletics
- World Breaking Classic
- World Freestyle Football
- World Rowing
- World Rugby
- World Skate
- World Snooker Tour
- World Street Workout & Calisthenics
- XPRS Racing
- XTERRA
- The Rangers Football Club
PREVIOUS EXHIBITORS INCLUDE:
- ASM Global
- Atlantic City Sports Commission
- ATPI
- Avanti West Coast
- Barbados Tourism Marketing Inc
- Bryan Cave Leighton Paisner LLP
- BWH Hotels
- Copper Box Arena
- Dalata UK
- Destination Toronto
- Edwardian Hotels London
- Greater Miami CVB
- Hilton
- IHG Hotels
- Indiana Sports Corp
- Innovation Norway/ Visit Norway
- Lackawanna County CVB
- Lyon Convention Bureau
- MGM Resorts International
- Nottingham – Motorpoint Arena & Nottingham Venues
- Pasco County, Florida's Sports Coast
- Pennsylvania Sports
- Radisson Hotels UK
- Region Stavanger CVB
- Rosewood Hotels & Resorts
- Sonder
- Spanish Tourist Office
- Sportcamp Group
- Sports Salt Lake, A Division of Visit Salt Lake
- The Jockey Club Venues
- The Stratford
- Travel Counsellors
- Travel Places
- University of Limerick
- Valley Forge Sports
- Visit Cyprus
- Visit Myrtle Beach
- Warwick Conferences - University of Warwick
Sports tourism is on the rise
Here's what our previous attendees have to say
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"It was an incredibly well-run event, and it’s genuinely changed my perspective on what’s possible at conferences. The wider organising team truly raised the bar — from the structure of the programme to the quality of attendees and conversations. The team was also a brilliant liaison throughout: responsive, attentive, and warm — it was a real pleasure working with TEAMS Europe."
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"I had a great time and I've come across some interesting opportunities that I wouldn't have anticipated or discovered without the matchmaking - so thank you very much to TEAMS Europe! I'm keen to join again next year."
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"I thoroughly enjoyed the TEAMS Europe conference, I made many beneficial connections and found the conference to be well organised and am looking forward to next year."