Where the future of sports events meets one of the world’s great sporting cities

Attend TEAMS Europe from 23-25 March in Manchester as an event organiser and unlock the opportunity to connect with high-quality destinations, hotels and service providers who want to do business with organisations like yours.


 

Why should you attend?

TEAMS Europe brings together the organisations shaping the future of sports tourism — international federations, professional and semi-professional leagues, mass-participation and youth sports organisers, and the fast-growing esports space — for three days of business, education and networking.

We match every hosted buyer with suppliers, venues, and destinations through pre-scheduled, 1-to-1 appointments, alongside education from industry leaders and networking that runs from the opening celebration to the TEAMS Europe Cup golf day.

Unmatched benefits for event organisers

  • Up to 25 personalised 1-to-1 meetings with destinations, hotels, venues and service providers  ready to host your events
  • Insightful educational sessions from industry leaders featuring data-driven trends and best practices in event sourcing

  • Networking opportunities, including an opening celebration, drinks reception and happy hours

  • Opportunities to explore top-tier sports facilities at Etihad Stadium and the Etihad Campus

Who should attend?

To be eligible to attend TEAMS Europe as an event organiser, your organisation must plan traditional sports events, esports events, or sports-related meetings in Europe and have future un-booked events planned within the next 36 months.

Registering is free, but every application is reviewed — that's how we keep the room filled with the right people. This year's form has been reworked to ask a few sharper questions to support that, which also means better matches once the diary opens: you'll have a chance to connect with exhibitors genuinely relevant to your business. 

Programme overview - here's an idea of what you can expect next year:

  • Day 1 (Tuesday): TEAMS Europe Cup Golf Tournament, Reverse Marketplace and Opening Celebration
  • Day 2 (Wednesday): 1-to-1 Appointments, Education Sessions and Drinks Reception
  • Day 3 (Thursday): 1-to-1 Appointments, Education Sessions and Networking Breaks
THE TEAMS EUROPE CUP IS BACK ON THE TEE

The TEAMS Europe Cup Golf Tournament will return for '27 — bring your best swing (or your best excuses). Course details teeing up soon.

Why Manchester, Why TEAMS?

This is not a mass-market trade show - it’s a focused, high-value exchange where sports business gets done, backed by the reputation and reach of Northstar Meetings Group, the global leader in events and media produced exclusively for the meetings, sports, and travel industries. 

Ranked the world's 8th best sporting city (BCW) and host to the Commonwealth Games, Champions League finals and the Rugby World Cup, Manchester offers the perfect backdrop for three days of high-level networking, learning and deal-making. 

Flexible attendance options

3-day option (Tuesday–Thursday):

  • Available for UK and overseas attendees
  • Minimum of 25 pre-scheduled appointments
  • 2 nights' accommodation (Tuesday & Wednesday) at The Medlock, and travel provided.

1-day option (Wednesday only OR Thursday only):

  • Available for UK and overseas attendees.
  • Minimum of 12 pre-scheduled appointments
  • Travel provided; no accommodation provided
  • Not available for Tuesday 23 March 2027.

 

A complete hosted experience

Here's what Hosted Buyers who attend the full 3-day programme in 2027 can expect as part of their package:

  • 2 nights' accommodation with bed and breakfast at The Medlock, a 4-star hotel on the Etihad Campus
  • Ticket to the TEAMS Europe Opening Celebration
  • All official transfers to and from The Medlock and official networking events during the conference days
  • Complimentary lunch and refreshments
  • Opportunity to participate in the TEAMS Europe Cup Golf Tournament — course details to follow
  • Complimentary return travel (air/rail) to The Medlock, including transfers: arranged from Manchester Airport for those flying in, and a short tram ride (tickets provided) for those arriving into Manchester's train stations

Here's what our previous attendees have to say

"It was an incredibly well-run event, and it’s genuinely changed my perspective on what’s possible at conferences. The wider organising team truly raised the bar — from the structure of the programme to the quality of attendees and conversations. The team was also a brilliant liaison throughout: responsive, attentive, and warm — it was a real pleasure working with TEAMS Europe."
Alejandro Perez-Llabata
IUDRO
"I had a great time and I've come across some interesting opportunities that I wouldn't have anticipated or discovered without the matchmaking - so thank you very much to TEAMS Europe! I'm keen to join again next year."
Kelvin Lockwood
Flamingo Cricket Club
"I thoroughly enjoyed the TEAMS Europe conference, I made many beneficial connections and found the conference to be well organised and am looking forward to next year."
Simone Hawkins
Air Race X

REGISTER NOW FOR 2027
Whether you're an event organiser or rights holder, this is your chance to step inside the event, meet the community, and see what makes TEAMS Europe the premier gathering for the sports events industry.

AIR RACE X Formula E Operations Ltd The Sports Marketing Group
Andromeda Sports GFNY Cycling TRITON World Series
ATHX Games International Esports Federation UniQ Sports
BLAST International Ice Hockey Federation UTS / Ultimate Tennis Showdown

Britain Padel Tour

International Jump Rope Federation Volleyball World
Clipper Ventures International Road Racing World Athletics
Corporate Games Worldwide International Slow Pitch Softball World Breaking Classic
Crankworx Ladies European Tour World Freestyle Football
Døds Diving League One Hundred Group Ltd World Rowing
E1 Series Paddle UK World Rugby
EFS Sports Ltd Parkour UK World Skate
ELO Studio Perfect Game Baseball World Snooker Tour
ESL FACEIT Group Pitch Direct Limited World Street Workout & Calisthenics
Esports Awards Rangers Football Club XPRS Racing
European Athletics SailGP XTERRA
Fédération Internationale de Motocyclisme / FIM Skateboard GB The Rangers Football Club
Field Gun Sport Super League Basketball  

ASM Global IHG Hotels Spanish Tourist Office
Atlantic City Sports Commission Indiana Sports Corp Sportcamp Group
ATPI Innovation Norway/ Visit Norway Sports Salt Lake, A Division of Visit Salt Lake
Avanti West Coast Lackawanna County CVB The Jockey Club Venues
Barbados Tourism Marketing Inc Lyon Convention Bureau The Stratford
Bryan Cave Leighton Paisner LLP MGM Resorts International Travel Counsellors
BWH Hotels Nottingham – Motorpoint Arena & Nottingham Venues Travel Places
Copper Box Arena Pasco County, Florida's Sports Coast University of Limerick
Dalata UK Pennsylvania Sports Valley Forge Sports
Destination Toronto Radisson Hotels UK Visit Cyprus
Edwardian Hotels London Region Stavanger CVB Visit Myrtle Beach
Greater Miami CVB Rosewood Hotels & Resorts Warwick Conferences - University of Warwick
Hilton Sonder  

Do you have any questions or need help understanding whether you qualify?

Reach out to Fiona Chung, Account and Buyer Manager, Sports Division, Northstar Travel Group at fchung@ntmllc.com.

Space is limited and demand is high. If you're looking for a host for your next sporting event, TEAMS Europe ‘27 is your best opportunity to meet the right people, in the right place, at the right time, so register now.