• 18-20 March 2025, London’s Tottenham Hotspur Stadium  

• Free tickets for sports event organisers 

Top international speakers from the world of sport will take to the stage at TEAMS Europe next month to provide insight into the stratospheric rise in popularity of women’s sport, how to leverage association with The Olympic Games before, after and between competitions, the power of mass participation events on destination branding and the latest legal trends and challenges.  

TEAMS - travel, events and management in sports - is the world’s leading conference and expo for the sports-event industry and the third TEAMS Europe event takes place from 18-20 March at new venue the Tottenham Hotspur Stadium, London.  

This year’s education programme features speakers from International Ski and Snowboard Federation (FIS), International Ice Hockey Federation (IIHF), World Athletics, Greek Athletics Federation, Running Industry Alliance, Women’s Sports Trust, Ladies European Tour, SailGP and more. Sessions include: 

TEAMS Europe Educational Session: Programming Beyond the Games  

With the 2026 Olympic and Paralympic Winter Games a year away in Milan-Cortino, hear from leading winter sport federations about their preparations for the event. You'll also learn the key new initiatives they are launching in the lead-up to the Games and the years beyond to leverage the spotlight of the Games for future events to come. 

• Sarah Fussek, Sports Integrity Director - International Ski and Snowboard Federation (FIS)  

• Kim Pedersen, Sport Director - International Ice Hockey Federation (IIHF)  

• Matt Traub, Managing Editor - SportsTravel  

• Thomas Willdridge, Vice President, Global Head of Pricing Strategy/Olympic and Paralympic Games  

Mass Participation, Mass Tourism  

Mass participation sports don't just unite large amounts of entrants, they also drive large amounts of tourism. This session discusses the latest trends and how these events are being used for destination branding.  

• Sotiris Kyranakos, CEO - Greek Athletics Federation 

• Jakob Larsen, Head of Product Research and Development - World Athletics  

• Paolo Leite, Founder - TRITON World Series  

• Rebecca Richardson, CEO and Co-Founder - Running Industry Alliance (RIA)  

• Jason Gewirtz, Vice President/Executive Editor and Publisher - Northstar Meetings Group Sports Division/SportsTravel  

The Power of Women's Sports  

The past year saw an inflection point when it comes to the power and impact of women's sports at all levels with revenue from women’s sports forecast to pass the $1 billion mark for the first time. Leagues around the world are experiencing record attendance, television/streaming ratings and facility investment. In this session, we'll dive into the economic forces behind this surge and where the opportunities lie.   

• Sarah Massey, Managing Director – Women’s Rugby World Cup 2025 

• Theresa McCann, Commercial Director - Ladies European Tour  

• Fiona Morgan, Chief Purpose Officer - SailGP  

• Tammy Parlour, Co-Founder - Women's Sport Trust  

• Matt Traub, Managing Editor - SportsTravel  

The Legal and Diplomatic Arena  

As the world of sport becomes increasingly international, sport organisations at all levels and the destinations and venues hosting their events need to be up to speed on the latest legal trends and diplomatic challenges that impact the ability to bring players and spectators across the globe to events. This session with legal and diplomatic experts dives into some of these issues.  

• Travis Murphy, Founder - Jetr Global Sports + Entertainment  

• Steven Smith, Managing Partner - Bryan Cave Leighton Paisner  

• Marc Trottier, Partner - Bryan Cave Leighton Paisner  

• Jason Gewirtz, Vice President/Executive Editor and Publisher - Northstar Meetings Group Sports Division/SportsTravel  

TEAMS Europe brings together leading sports-event rights holders and organisers with executives from destinations, facility management companies, hoteliers and service providers. In addition to the educational programme, it supports networking opportunities and pre-scheduled 1-to-1 meetings.  

Among the many exhibitors confirmed for this year's event are Abu Dhabi Department of Culture and Tourism, Access Bookings, AllFly, Ashton Gate, ASM Global, Atlantic City Sports Commission, Atout France, BWH Hotels. Catalan Tourist Board, Destination Toronto, Details – Hospitality, Sports & Leisure, Eco-Industrial Development Company of Tobago (E-IDCOT) Limited, Edwardian Hotels London, Erth Abu Dhabi, Excel London, Experience Kissimmee Sports, Florida Sports Foundation & Partners, Florida’s Sports Coast, Greater London Authority, Greater Miami Convention and Visitors Bureau, Hilton, Kuoni Tumlare, London & Partners, Maryland Sports, MGM Resorts, Minor Hotels, Orange County Sports Commission, Pennsylvania Sports (PA Sports), Radisson Hotels, Royal Garden Hotel London, Sonder Inc, Travel Places, Valley Forge Sports Events & Tourism Authority, Visit Algarve Portugal, Visit Berlin and Visit Myrtle Beach. 

Event organisers are invited to attend TEAMS Europe free of charge and enjoy complimentary travel and accommodation (within the UK and some European countries)  

Eligibility requires the event organiser to plan traditional sports events, esports events, or sports-related meetings in Europe and have future un-booked events planned within the next 36 months. Register here.