GOOD TO KNOW

Your final meeting schedule and details are now live on the TEAMS Europe app.

Please review your schedule ahead of the event and ensure you attend all of your meetings during the Marketplace sessions, as these are a key part of the TEAMS Europe programme.

⬇️ Download the app

To help event organisers prepare, we’ve also created:
• a short video with tips for productive meetings
• the Event Organiser Next Steps Guide with key event information
👁️ Watch the video  ⬇️ Download the guide

For those joining the Golf Tournament, we look forward to seeing you on the course.

📅 Tuesday 17 March, 08:00 GMT
📍 The Brabazon Course
👕 Dress code: Golf attire
🕡 Agenda
     08:00 — Breakfast & registration (tea, coffee and bacon rolls)
     09:30 — Shotgun start (18 holes)
     14:00 — Post-round BBQ & presentations
     15:30 — Event ends

🏆 Exciting prizes await!
Closest to the Pin and Longest Drive winners will receive:
3 days (2 nights) in a Junior Suite (or similar) at Mandalay Bay, Las Vegas, plus two tickets to Michael Jackson ONE or O by Cirque du Soleil — sponsored by MGM Resorts.

Additional trophies & prizes will also be up for grabs, so bring your best swing🏌️‍♂️

Questions about the Golf Tournament? Contact Jack Marczewski at jmarczewski@ntmllc.com.

Find out more about golf

Designed for quick check-ins, the Reverse Marketplace creates additional opportunities to connect suppliers and event organisers and generate new meeting opportunities.

Event organisers will be stationed at designated tables while suppliers rotate around the room, so event organisers should come prepared to introduce their events and requirements briefly.

📅 Tuesday 17 March
🕡 16:30
📍 Marketplace – The Masters Suite

You’re on the guest list for the TEAMS Europe Opening Celebration, and we can’t wait to welcome you.

📅 Tuesday 17 March
🕡 19:30
📍 Aston Villa Park
🚌 Coaches will leave The Belfry Main Hotel Reception at 19:00. Please arrive a few minutes early. Return coaches will depart Villa Park at 22:00.

Expect drinks, bowl food and plenty of opportunities to meet exhibitors and fellow attendees in a relaxed setting, before the main event begins.

18 March | 09:15 – 10:00
State of the Industry Roundtable
A high-level discussion on the state of sports-related travel and the sports events industry.
Sponsored by Florida's Sports Coast

18 March | 15:30 – 16:15
What It Takes to Deliver Profitable and Sustainable Sports Events
Industry leaders discuss the real economics of sports-event delivery.
Sponsored by Venues of Excellence

19 March | 09:00 – 09:45
The Regeneration of Birmingham City: More Than Football
A look at Birmingham’s transformation and the role sport is playing in its future.

19 March | 11:30 – 12:15
Rewriting the Rules: Emerging Sports, New Audiences and the Next Era of Sports Hosting
How emerging sports are building audiences, securing investment and partnering with host cities.

  • Happy Hour - 18 March | 🕡 16:30 - 60 minutes of uninterrupted networking after a full day of meetings.

  • Networking breaks & lunches – Multiple opportunities across both days to meet suppliers and fellow attendees.

Network Name: TEAMS2026
Password: BYNORTHSTAR

Please note: This network covers The Masters Suite. Elsewhere, you can connect to The Belfry’s standard guest Wi-Fi.

Registration
Registration will open on Tuesday, 17 March at 11:00 GMT. Please collect your badge from the registration desks inside The Masters Suite.

Dinner on 18 March
The second evening is an open night. As an event organiser, dinner is included in your stay. If you’d like to dine in The Ryder Restaurant, please book a table with the hotel staff while checking in.

🗺️ Belfry Map
If you'd like to familiarise yourself with the layout ahead of arrival, you can view the venue map here: View The Belfry Map

🚗 Parking
If you're driving to TEAMS Europe, complimentary on-site parking is available at The Belfry. No permits or pre-booking required, simply arrive and park in the main hotel car park. 

For the entire event from 17–19 March, the dress code is business casual - professional yet comfortable for a day of meetings and networking.

During your stay, you’ll have full access to The Belfry’s leisure centre – The Club.

Exclusive offers for TEAMS Europe attendees:
• Mini Golf – complimentary access on the event day
• 25-minute Spa Treatment – £59 per person
• Driving range access – book via The Belfry website

Spa bookings: resortdeskgroup@thebelfry.com. 

Whether you are a seasoned golfer looking to win prizes in our closest-to-the-pin, or a first timer looking for some tips, come down to Dryvebox and meet PGA Professional Pedro and the team. A top prize of a 4-ball voucher at the Belfry is on offer, with loads more prizes in play. 

Our partners Silverstream and Big Top PR will be capturing photos and video throughout the event.

Follow us on LinkedIn and share your experience using #TEAMSEurope.